Well I was determined to take the cart out a couple Sundays back. I rode the BART to Macarthur Station and then proceeded to walk towards the bay, along the water, and then eventually to the Ashby BART Station.
I walked out of Macarthur and immediately met a taxi driver who asked about the cart. We ended up talking with him still seated in his cab and me perched in his window while holding onto the cart with my outside hand. I wanted to pull out my microphone but the conversation happened naturally and the strong wind would have destroyed any attempt at sound quality. George had been driving his taxi that day for about 5 hours and only managed to profit $23. His family owned a corner store which they operated for nearly a decade but six months ago a CVS pharmacy moved in and they couldn't compete and had to close. After talking with George I walked to the water thinking about his story and about the purpose of Nomadic Ground. How can I construct a strong podcast that can be the 'ear to the ground' so to speak?
Everybody is chasing content - trying, with degrees of desperation, to bring relevant content to their websites. Admittedly, Nomadic Ground is no difference but with the caveat that content for the sake of content isn't content! The goal is to bring relevance; coffee, (I can't believe I'm about to type this:) is, after all, a cup of coffee. Yes, qualitatively, I can wrestle anyone to the ground on what makes a good bean and cup but we are living in this crass economy where product brings legitimacy. The shelf. The ever important shelf. Nomadic Ground is standing on top of production to couple ideas with product. It is a struggle to not just wallow in production - where a lot of brands are perfectly content. We at Nomadic Ground know what happens to free standing ideas in a capitalist economy. How can ideas gain traction in a society where everything is commodified? Good standing, unprofitable, ideas from regular people that don't have the academy or a profession, or legacy wealth to legitimize them quickly trickle down to the gutter.